Achieving Superior Business Value from IT by Identifying What Matters What is the business value of IT? is a perennial question dominating executive discussions. It is estimated that nearly half of all capital expenditures by businesses worldwide - on average 5.8 percent of revenues - is on IT. Yet, businesses commonly seem unaware of the return, if any, they are getting on that investment. Often the CIO mind-set is cost-driven. This presents challenges in communicating how IT contributions to the company actually benefit the bottom line through cost-savings or additional revenue. In a recent book, The Real Business of IT, Richard Hunter and George Westerman explain how IT leaders can combat this mind-set. Information technology can be used to generate three forms of value important to leaders throughout the organization: the first, value for money when the IT department operates efficiently and effectively; second, an investment in business performance is evidenced when IT helps divisions, units, and departments boost profitability; and third, the personal value of CIOs as leaders whose contributions to their enterprise go well beyond their area of technical specialization. This panel will address these three values which can align superior business value with IT efforts. Panelists: Mr. Brian Watson Former Editor-in-chief of CIO Insight; Director of Content Workforce Outsource Services , Mr. Mohamad Ali SVP, Corporate Development and Strategy Avaya , Mr. Marc Ferrentino Chief Technical Architect salesforce.com, Mr. Ben-Saba Hasan VP, People Systems Walmart Stores, Inc. , Mr. Jim Walker COO Morgan Stanley Smith Barney , ,