Enterprise 3.0 Dr. Andrew McAfee Research Scientist Center for Digital Business, MIT Sloan School of Management Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself-the struggle among rivals for dominance and survival within an industry. He coined the phrase "Enterprise 2.0" in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. McAfee's book on Enterprise 2.0 was published in November 2009 by Harvard Business School Press. He has written columns for the Washington Post, the Financial Times, and Canadian Manager, and been a guest on the Charlie Rose show. In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the "100 Most Influential People in IT." He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. In 2009 he was the only non-executive in the Everything Channel's group of the 100 most influential executives in the technology industry. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard's Berkman Center for Internet and Society.